Branding Project

Renge

The Client

Sheena Uppal started Rengé in February 2016 and her goal was concise from the very beginning. For women to have access to conscious, luxe, everyday clothing.

The Objective

To design a logo

The Solution

The name Renge derives from Namu Myōhō Renge Kyō – Japanese words chanted within all forms of Nichiren Buddhism. In English, they mean “Devotion to the Mystic Law of the Lotus Sutra” or “Glory to the Dharma of the Lotus Sutra”. Using a Serif font- Alex Brush, the Renge logo was created. The R and G were tweaked a bit to balance the Weight of the font. The approach was to keep it very minimum and elegant.